How to choose the right research method? 🤔 Qualitative vs. quantitative research

Описание: Hi! Welcome to another video on questus channel! Recently, we’ve discussed quantitative and qualitative research in marketing. However, to get a deeper understanding of these methods, it is worth to conduct a comparative analysis. And that's precisely what today's video will be about.
Today you will learn:
➡️ What are the advantages and disadvantages of quantitative and qualitative research?
➡️ What are the key differences between the two?
➡️ Where should you start in order to choose the right research method?
So, let's dive into it!

Scenario: Donata Wilczewska
Editing: Łukasz Podczaski
Voice-off: Mariusz Sławik
Translation: Mariusz Sławik
Channel Manager: Donata Wilczewska

00:00 Introduction
00:40 Characteristics of quantitative research
01:23 Advantages and disadvantages of quantitative research
02:35 Characteristics of qualitative research
03:09 Advantages and disadvantages of qualitative research
03:51 Key differences between quantitative and qualitative research
06:09 How to choose the right method? Research process and examples
7:29 Summary

---
questus on Facebook:   / questuspolska  
questus on LinkedIn:   / 2302463  

webpage: www.questus.pl
CIM programs: https://questus.pl/program-zaawansowa...