Quantitative research in marketing. Characteristics, research methods, advantages and disadvantages📚

Описание: Hi! Welcome to the next video on questus channel! Today we will talk about quantitative research in marketing. You'll find out from it, among other things:

➡️ What is quantitative research?
➡️ What research methods do we distinguish within the "quantitative” methods?
➡️ What are the advantages and disadvantages of quantitative research?

Ready? Well, let's get started!

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Scenario: Donata Wilczewska
Film editing: Piotr Krzemiński
Voice&translation: Mariusz Sławik
Film production: Kacper Żarski

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00:00 Introduction
00:52 Types of quantitative research
1:50 What are the types of quantitative research?
6:20 Summary