InkSoft Academy Mastering Series: Module 6: Creating Differentiation Through Graphics

Описание: Want to stand out as a screen printing shop, embroidery business, or promotional products company? In this InkSoft Academy training, Craig Mertens, Director of Product Education at Inktavo, explains how to use graphics as a competitive advantage to boost online store sales, streamline approvals, and increase order value.

This class focuses on creating differentiation through graphics in the InkSoft Designer—and how pairing GraphicsFlow + InkSoft helps apparel decorators sell faster with production-ready artwork, curated retail-inspired designs, and customer-friendly self-service customization.

What You’ll Learn in This Training

✅ How to use the InkSoft Designer to create standout, sale-driving graphics
✅ How to differentiate from competitors with exclusive design options
✅ How better graphics lead to higher conversion rates and faster approvals
✅ How to use graphics for upsells & cross-sells (patches, appliqué, retail looks, and more)
✅ How GraphicsFlow speeds up art creation with production-ready templates
✅ How to build “pitch stores” that win deals before the first meeting
✅ How to embed a GraphicsFlow Art Portal into an InkSoft store for design requests
✅ Why retail trend-inspired graphics (vintage, patches, collegiate, lifestyle looks) drive more decorated apparel sales

Perfect For

• Screen printers & print shop owners
• Embroidery shops and contract embroiderers
• Promotional products distributors selling apparel
• Decorated apparel companies building online stores
• Sales teams who want faster approvals and higher order values
• Anyone using (or considering) InkSoft + GraphicsFlow

Key Takeaways

Customers aren’t buying a blank hoodie, hat, or t-shirt—they’re buying the graphic on it. Learn how to use retail-inspired, trend-aligned designs to keep customers engaged, increase reorders, and reduce “design back-and-forth” that slows down production.

Chapters
00:06 Intro: Craig Mertens + why this class matters
02:05 Class goals: differentiate with graphics + drive store sales
03:19 Why graphics matter: the graphic sells, the product is the carrier
04:12 Speed approvals + reduce back-and-forth (avoid “screen grab” requests)
05:32 Increase order value with better decoration + graphic-driven upsells
06:58 Connect graphics to retail trends (sell what’s proven to move)
09:20 R&D “rip off and duplicate” retail trends (without copying exact art)
14:56 Beyond logos: lifestyle graphics + “plus business” for pro shops
18:06 The human cost: art department bottlenecks + small-order profitability
22:08 GraphicsFlow vision: templates for non-designers + faster production art
24:44 Production-ready artwork: vectors, separations, grouping, fewer surprises
26:20 Faster deployment = faster sales + launching pitch stores pre-meeting
28:05 InkSoft + GraphicsFlow workflow: personalize once, sell many times
34:05 Demo: GraphicsFlow Art Portal overview + browsing/idea discovery
37:30 Demo: submit design request → assign → customize in the template editor
42:00 Demo: art approvals, disclaimers, tracking opens/approvals
45:10 Bring it into InkSoft: admin designs, store categories, embed the portal
51:43 Custom Ink comparison: why curated, locked templates win
56:15 Wrap-up + subscribe on InkSoft YouTube

👉 For more InkSoft Academy and Inktavo education, subscribe to the channel and watch the full series on shop growth, pricing, automation, and eCommerce.

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