The Business of Pleasure: Tools for Self-Love in Midlife with Oboo founder Amy St. Germain

Описание: What if the most important love story you nurture this Valentine's Week isn't with a partner, but with yourself? What if five minutes of self-pleasure could do more for your symptoms than scrolling social media? This conversation is about letting go of shame, reconnecting with your body, and understanding why pleasure isn't a luxury in midlife. It's essential health care. Watch now to discover why vibrators are go-to tools for midlife women and how to reclaim pleasure on your own terms.

Detailed Overview / Summary
Amy St. Germain left a 25-year corporate career at age 50 to start Oboo, a sexual wellness brand designed specifically for midlife bodies. Her own perimenopause wake-up call led to a mission: helping women understand that desire doesn't disappear as we age, it just needs better lighting, better language, and better tools.

In this shame-free conversation, Amy shares the health benefits of vibrators (improved blood flow, reduced dryness, symptom relief), introduces the concept of the "Pleasure Reset" (five pressure-free minutes with your body), and offers practical guidance on choosing tools that work for changing bodies. We discuss responsive desire, the importance of pregaming before partner intimacy, why lubricant makes everything better, and how to reframe self-pleasure as the ultimate act of self-love this Valentine's season.

Key Takeaways / Main Points
• Perimenopause as Permission – Amy left corporate at 50 when her body told her it was time to stop doing what she was "supposed" to do and take a chance on herself.
• Vibrators Are Health Tools – Research shows women 40-65 rated self-pleasure at 4.35 out of 5 for symptom relief, improving mood, sleep, lubrication, and even reducing hot flashes.
• The Pleasure Reset – Five minutes of pressure-free self-pleasure with no goal, no performance, just reconnection and regulation with your body.
• Pregaming Changes Everything – Warming yourself up before partner intimacy takes the pressure off and allows you to arrive ready and connected.
• Responsive Desire Is Normal – In midlife, desire responds to invitation (back rubs, cooking together, skiing) not expectation (sitting on the couch burping).
• Stop Scrolling, Start Self-Pleasuring – Trade five minutes of phone scrolling for self-pleasure. It's good for your health, stress, and self-love.

Call to Action
If this conversation opened your eyes to new possibilities for reclaiming pleasure in midlife, please subscribe to Pleasure in the Pause for more honest conversations about sexual wellness, menopause, and embodiment. Share this episode with a woman who needs permission to prioritize her pleasure. Comment below: What's one way you'll practice self-love this Valentine's Week?

Relevant Links
🌸 Oboo Website: https://oboo.love/
📱 Follow Amy:   / oboo.love  
📖 Read about The Pleasure Reset on Oboo's blog https://oboo.love/blogs/news/your-ple...
Kinsey Institute research on self-pleasure and symptom relief
https://news.iu.edu/kinseyinstitute/l...

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Chapter Markers / Timestamps
00:00 Introduction – The Most Important Love Story
04:06 Amy's Wake-Up Call – Leaving Corporate at 50
12:00 Why Oboo Exists – Filling the Gap for Midlife Bodies
16:08 The Smooch & The Ooh – External Vibrator Demo
24:33 Overcoming Shame Around Self-Pleasure
29:06 Desire Needs Better Lighting, Language & Tools
34:14 The Pleasure Reset – Five Pressure-Free Minutes
37:00 Lubricants & Arousal Balms – Comfort First
43:12 Choosing the Right Vibrator for You
47:35 Responsive Desire vs. Expectation
52:36 Valentine's Gift to Yourself – Reclaiming Pleasure

Relevant Hashtags
#SelfLove #MidlifePleasure #SexualWellness #Oboo #ValentinesDay #SelfCare #MenopauseSupport #VibratorsForHealth

Disclaimer: The information shared on Pleasure in the Pause is for educational and informational purposes only and is not intended as medical advice. Always consult your healthcare provider before making any decisions about your health or treatment. The views expressed by guests are their own and do not necessarily reflect the views of the host or Pleasure in the Pause.