Highlight Reel of It's Not a Marketing Problem; It's a Decision Problem.
Автор: Chris Stadler Fractional Operations and Integrator
Загружено: 2026-02-10
Просмотров: 8
Описание:
Highlight Reel of It's Not a Marketing Problem; It's a Decision Problem.
00:00 Identifying the Problem: Bad Leads
00:17 Understanding Positioning Issues
00:35 Market Perception and Content Strategy
01:07 Why Cheap, Painful Clients Find You
01:07 Attracting the Right Clients
01:38 The Positioning Analysis
01:38 Positioning Analysis: Eliminate and Attract
02:25 The Passive Approach to Positioning Doesn't Work
02:25 Effective Positioning Strategies
03:39 Attract Premium Clients
03:39 Benefits of Clear Positioning
05:01 Fix Sales (and Marketing) from the Top
05:01 Impact on Sales and Team Morale
07:03 Lack of Positioning Burns People Out
07:53 Conclusion: The Power of Clear Positioning
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