The rise of zero-click: Is AI creating a world without search?
Автор: CMO Alliance
Загружено: 2025-07-28
Просмотров: 38
Описание:
The world of search is changing. Rapidly.
Today, around 64% of Google searches now end without a single click to any external site. And with the rollout of AI Mode, the number of zero-click searches is only set to rise.
In this video, we look at the factors contributing to the rise of zero-click searches, and ask what it means for businesses that have built a competitive advantage through investing in organic search.
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