The Framework That Turns Creative Into Your BIGGEST Revenue Driver

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Jamie Labov, drawing from her experience with global brands like Sotheby's and the Power franchise, presents a framework designed for CMOs. This framework addresses the creative confidence crisis, offering strategies for aligning creativity, marketing, and budget effectively. It also highlights the results of significant business strategy shifts, such as Starz's agency elimination model, providing valuable insights for marketing leadership.

→ Why creative quality drives revenue, yet remains one of the least understood levers
→ How internal teams outperform agencies when alignment and ownership are clear
→ The practical steps Jamie uses to stop creative overspend and unlock existing assets
→ What “human-led creative + AI” looks like in practice (and where AI should not decide)

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