E‑E‑A‑T Explained: Why Google Trusts Some Sites (And Ignores Yours)

Описание: E‑E‑A‑T explained: why Google trusts some sites (and ignores yours) comes down to one thing—real human experience that AI can’t fake. In this video, I break down exactly how Experience, Expertise, Authoritativeness, and Trustworthiness work in 2026, and what you need to change so your content actually gets rewarded.

For more than 25 years, I’ve watched every major algorithm update reward one core behavior: demonstrating real‑world experience and original insight instead of chasing shortcuts. You’ll see how E‑E‑A‑T is now Google’s primary defense against AI-generated fluff and why brands with genuine depth are finally winning.

You’ll learn how E‑E‑A‑T is built on social proof—reviews, mentions, interviews, and third‑party validation that prove other people trust you more than you trust yourself. I’ll show you practical ways to bake your lived experience into content, from case studies and step‑by‑step walkthroughs to showing your face on video so you stop looking like another faceless AI site.

If your content has “all the right keywords” but still feels invisible, this training will help you shift from checking SEO boxes to building authority Google and AI systems actually respect. You’ll walk away with a simple, repeatable checklist for turning what you’ve really done in the real world into trust signals that compound over time.

👉 Grab the full slide deck from this training, “Where to Focus Your SEO Efforts in 2026,” here:
https://hello.stevescottseo.com/get-w...

#EEAT #SEO2026 #GoogleUpdates #SearchEverywhereOptimization #ContentStrategy #SEOTips #AuthoritySEO #AISEO

In this video, we explore E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a crucial factor for search engine optimization in 2026. Learn why human expertise is something AI cannot replicate and how it impacts your rankings. This session is vital for every online business owner looking to build trustworthy content and improve their google eeat score.