The SEO Shift Nobody's Talking About: Intent Over Keywords

Описание: The SEO shift nobody’s talking about—intent over keywords—is exactly what’s separating the sites that get traffic from the sites that actually get customers. In this training, I walk you through how Intent‑First SEO works in 2026, why “perfect keywords” are not enough anymore, and how to align every piece of content with what your buyers are really trying to do.
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For more than 25 years, I’ve watched sites rank and still fail because they solved the query on paper but not the problem in the real world. You’ll see how focusing on search intent changes the entire strategy, from blog posts and service pages to landing pages built for ready‑to‑buy visitors, not just casual researchers.

We’ll dig into what I call the Big 5 questions people ask before they buy—Cost, Problems, Comparisons, Reviews, and Best‑in‑Class—and how to bake those into your content plan so your pages finally match real demand. You’ll learn how to choose the right content format for the right intent, instead of writing another 2,000‑word blog post when the searcher is ready to see a clear offer, a comparison, or a case study.
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If you’re getting “good traffic” but terrible leads, this video will help you stop creating content for algorithms and start creating content that moves buyers to take action. You’ll leave with a practical checklist for Intent‑First SEO that you can use on new pages and to fix underperforming content you already have.

👉 Grab the full slide deck from this training, “Where to Focus Your SEO Efforts in 2026,” here:
https://hello.stevescottseo.com/get-w...

#IntentFirstSEO #SEO2026 #SearchIntent #SEOStrategy #ContentThatConverts #Big5Questions #SEOTips #SteveScottSEO

Stop guessing about what actually works. This video details the concept of Intent-First SEO, emphasizing that success in 2026 hinges on understanding user intent rather than just keywords. You'll learn how to optimize for user intent in search by building content that solves specific problems for your audience. For more seo tips and an effective content strategy, this session will give you a clear, no-fluff roadmap you can implement right away.