Why Deep Discovery Wins Deals (Even When You’re More Expensive) | (Ep 318)

Описание: ost deals aren’t lost on price.
They’re lost because sellers rush discovery.

In this episode of Revenue Leaders, we break down how a deal was won against stronger, more established competitors — not by discounting, but by slowing down the sales process and going deeper into discovery.

You’ll learn how sales leadership, sales process, and go-to-market strategy come together when sellers stop rushing to proposals and start guiding buying groups properly.

You’ll learn:

Why deep discovery creates more value than price cuts

How involving the full buying committee de-risks decisions

Why most sellers lose deals with surface-level discovery

How slowing down the sales process leads to higher close rates

Why it’s not what you sell — it’s how you sell

If you sell complex or B2B deals, manage sales teams, or lead revenue growth, this episode is for you.

⭐ Unlock free resources (templates, frameworks & prompts):
https://coachpilot.beehiiv.com/

🎧 Listen on Spotify:
https://open.spotify.com/episode/1HXn


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💬 About Revenue Leaders
A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build a predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.

New episodes every Thursday at 3:00 AM Melbourne time.