Facebook AI Ad Strategy for 2026 | Ecommerce Coffee Break Podcast

Описание: ▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebre...

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs.

Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today.

He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.

Topics discussed in this episode:

How rising ad costs affect Shopify growth
What causes the "feedback loop" in ad spend
Why brands must identify their true ICP
How Clustie.ai connects directly to Shopify data
What the one-click campaign builder automates
Why first-party data beats platform algorithms
How AI identifies high-propensity buyer groups
How to scale budgets without killing results

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Chapters:

00:00:22 - Introduction
00:01:34 - The Meta Ads Problem
00:04:03 - How Clusty Works
00:07:26 - High-Intent Audiences Explained
00:10:36 - Training and Implementation
00:12:43 - Solving the Scaling Problem
00:15:17 - Day-to-Day Workflow
00:16:15 - Success Stories and Results
00:21:10 - Onboarding Process
00:23:25 - Pricing Structure
00:25:33 - Vision and Closing

🌐 Episode page: https://ecommercecoffeebreak.com/scal...

CONNECT WITH OUR GUEST
Website: https://www.fullvenue.ai/
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LinkedIn:   / fullvenueai  

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*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!

   • Facebook AI Ad Strategy for 2026  | Ecomme...  

These are some helping words: Shopify, Meta Ads, Ecommerce Marketing, First Party Data, AI Advertising, ROAS, Ad Tech, Ecommerce Growth, FullVenue, Clusty