2026 Privacy Laws Alert: Avoid Getting Sued – What Brands Must Do TODAY

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In this episode, we explore the rising threat of privacy lawsuits hitting e-commerce and CPG brands.

Richart Ruddie, Founder of Captain Compliance, explains how new legal technologies are helping attorneys target smaller businesses for tracking pixel violations.

He shares how brands can protect themselves by automating compliance, fixing broken consent banners, and staying ahead of rapidly changing state and federal laws to avoid massive legal fees.

Topics discussed in this episode:

Why privacy lawsuits target CPG brands
How AI tech speeds up legal claims
What tracking pixels cause the most risk
Why common consent banners often fail
How session replay tools invite litigation
What 20 state laws mean for merchants
Why blocking EU traffic isn't enough
How automated portals handle data requests
What litigation protection shields offer

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Chapters:

00:00:00 - Introduction and privacy lawsuits exploding
00:01:35 - Why CPG and e-commerce brands are targets now
00:03:00 - Demand letters jumping from $50K to $900K
00:03:43 - Navigating 144 global and 20 US state privacy laws
00:05:21 - Most dangerous tracking tools and pixels
00:07:34 - What a real privacy lawsuit looks like
00:09:36 - Why this is bigger than ADA compliance
00:10:42 - How Captain Compliance protects brands
00:11:26 - Why 90% of privacy software doesn't work
00:15:33 - The first step - getting a privacy audit
00:17:43 - Onboarding process and implementation
00:19:50 - Pricing structure and transparency
00:21:28 - Final warning - don't assume you're covered
00:22:47 - Where to find Captain Compliance

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*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!

   • 2026 Privacy Laws Alert: Avoid Getting Sue...  

These are some helping words: Data Privacy, Shopify Compliance, Privacy Lawsuits, Digital Compliance, Legal Tech, Captain Compliance, Data Protection, Consent Management