Lead Score Monday: Your High-Scoring Lead Went Cold 3 Weeks Ago
Автор: Casey Co Marketing
Загружено: 2026-02-12
Просмотров: 2
Описание:
In this session, we're tackling WHEN:
→ When do scores trigger action?
→ When do they become misleading?
→ When should they decay?
→ When does silence mean "moved on" vs "still deciding"?
Chris Carolan, Rylee Powell, and I add the time dimension most scoring models completely ignore.
Because a score without timing context is just a number with an expiration date nobody's tracking.
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