Lead Score Monday: WHERE Do Scores Become Useful?
Автор: Casey Co Marketing
Загружено: 2026-02-12
Просмотров: 1
Описание:
When your scoring system can't tell sales what to actually say, everyone defaults to generic spray-and-pray. The problem isn't the score. The problem is scores as numbers don't give context for human conversation.
In this session, Chris Carolan and I are fixing this.
WHERE do scores become useful?
→ Labels that explain the "why": "Researching pricing for 3+ weeks"
→ Views that surface "who needs what conversation"
→ Cards showing complete context for personalized outreach
→ AI summaries: "This person compared you to competitors X and Y"
The translation layer that turns scoring into actual sales enablement.
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