Selling to Presenting With Ian Aird - Selling Education
Автор: No Fluff - Education Sales
Загружено: 2026-03-01
Просмотров: 0
Описание:
In this episode of Selling Education, I sit down with Ian Aird, CEO of English Australia and one of the most commercially astute leaders in the ELICOS sector.
With 25 years across teaching, admissions, marketing, operations and executive leadership, Ian has lived the full sales journey. We dig into the uncomfortable but essential truth that many education teams are presenting, not selling and that this is quietly costing enrolments.
We cover:
Why “selling” and “presenting” are not the same thing
How to find the real tension behind a parent or agent’s hesitation
Why most sales teams are undertrained, even when they are experienced
The role CEOs should play in the sales pipeline
How to check understanding properly instead of asking “Does that make sense?”
Whether AI will reduce language travel or make it more premium and experiential
This is a practical, honest conversation about sales craft in education, leadership responsibility and what it really takes to improve enquiry-to-enrolment conversion in a changing market.
If you work in admissions, recruitment, agency management or sector leadership, this episode will challenge how you think about selling and give you sharper questions to take into your next conversation.
Ian's links:
/ ianaird
https://www.englishaustralia.com.au/
Nicola's Links:
https://www.nofluff.biz/
https://calendly.com/nicolalutz/quick...
/ nicola-lutz
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