Why Media Must Be Recognised as a Business and an Economic Sector
Автор: Financial Insight
Загружено: 2025-12-17
Просмотров: 20
Описание:
On the sidelines of the 4th edition of Private Sector Day, Costa Mwansa, Chief Visionary Officer of Diamond TV, shared key reflections following a powerful address delivered before the President.
Speaking on behalf of independent media owners, Costa underscored a long-standing reality: media is often positioned as an observer of economic activity, yet rarely recognised as a business in its own right. From content production to broadcasting and digital streaming, the sector carries real costs and plays a critical role in shaping national narratives.
The conversation highlighted a major milestone emerging from the Public Private Dialogue Forum. Through the establishment of a Media Technical Working Group, the media sector now has a formal seat at the table, creating an opportunity to advance policy dialogue, address structural challenges, and position the digital and creative economy as a measurable contributor to GDP.
The key takeaway was clear: effective, credible communication is foundational to economic growth, investment attraction, and how Zambia positions itself across all sectors.
🎙️ Host: Mwelwa Kenneth Chibesakunda
👤 Guest: Costa Mwansa, Chief Visionary Officer, Diamond TV
📍 Event: 4th Edition of Private Sector Day
#PrivateSectorDay
#MediaIndustry
#FinancialInsight
#Get2Know
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