Going Back to Basics: The Customer Value Journey | Explore Digital

Описание: 🚀 Join Darci Daneshvari and Brittany Trahan from Explore Digital as they go back to basics with the Customer Value Journey — a simple framework to help business owners build resiliency and make smarter marketing decisions when things feel uncertain.

You’ll learn how to map what you’re already doing across awareness, engagement, and subscriber growth, spot the “leaky holes” in your funnel, and prioritize the channels that actually move revenue (not just keep you busy).

Learn more about how we help businesses grow with digital strategy:
👉 https://www.exploredigital.com/?utm_s...

🔍 What's Inside:
00:00 Why we’re focusing on business resiliency right now
01:20 Going back to basics: what is the Customer Value Journey?
02:30 Step 1 — Awareness: where people first discover you
03:45 Are you doing too much awareness with no ROI?
04:50 Organic social reality check (Facebook vs LinkedIn/TikTok)
06:20 What to prioritize first: Google Ads vs SEO vs social/video
07:30 Step 2 — Engage: content that builds trust (blogs, videos, social)
08:15 Step 3 — Subscribe: collecting emails/phone numbers
09:00 Examples: quizzes, QR codes, promos, lead magnets
10:55 “Ethical bribes” + why subscription is a missed growth lever
11:20 Why email/SMS is the cheapest way to drive repeat revenue
12:20 Lifetime Value (LTV): where real profit usually comes from
12:50 How to delight customers and drive repeat purchases

#ExploreDigital #CustomerValueJourney #MarketingStrategy #BusinessResilience #DigitalMarketing #SEO #GoogleAds #EmailMarketing #SMBMarketing

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