The Customer Value Journey (Part 2)

Описание: 🚀 Join Darci and Britney from Explore Digital as they continue breaking down the Customer Value Journey — focusing on the most profitable stages of your marketing funnel: Convert, Excite, Ascend, Advocate, and Promote.

If Part 1    • Going Back to Basics: The Customer Value J...   was about awareness and engagement, Part 2 is about what actually drives revenue: turning subscribers into customers, increasing lifetime value (LTV), and building referral systems that make your marketing more resilient.

Whether you're a fitness studio, agency, dentist, consultant, or local business owner, this episode will help you plug the “leaky holes” in your funnel and maximize profitability.

Learn more about how we help businesses grow with digital strategy:
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🔍 What's Inside:
00:00 Quick recap of the Customer Value Journey
00:40 The Convert phase — first-time offers & entry products
02:00 Free demos, tours & discovery calls as conversion tools
03:15 The Excite phase — customer experience & follow-up
04:30 Why customer service & nurturing matter more than ads
05:15 Ascend — mapping all your revenue opportunities
07:30 Why most businesses lose money after the first sale
09:00 Lifetime Value (LTV) & getting customers to come back
11:10 Advocate — reviews, referrals & word-of-mouth
13:20 Promote — influencer & affiliate marketing explained
14:50 Why profitability matters more than growth in uncertain times
16:20 Strategy first, tactics second

#ExploreDigital #CustomerValueJourney #MarketingStrategy #BusinessResilience #Conversions #CustomerRetention #ReferralMarketing #DigitalMarketing #SmallBusinessGrowth

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