Should You Become a Content Creator? The $36 Billion Creator Economy Scam Exposed
Автор: Hardly Hectic
Загружено: 2026-02-12
Просмотров: 53
Описание:
WHERE’S MY MONEY?
An Investigation Into the Creator Economy
I spent 12 months making videos.
23 uploads.
200 subscribers.
$0 earned.
Last year, YouTube made $36 billion.
This video is an investigation into where that money actually goes and what the creator economy really is.
Because if billions are being paid out, and millions of people are trying to become creators, why is the median income reportedly zero?
This is not a rant.
This is a breakdown of the math, the incentives, and the system.
Chapters
00:27 The $0 Economy
01:11 Free Labour
02:34 The Trap
05:03 Behind The Curtain
06:15 The Inspiration
07:39 The Answer
What This Video Covers
• YouTube’s 55% revenue share and what it actually means
• The scale of the 207 million people trying to become creators
• Why the median creator income is reported as $0
• How unpaid creators still generate ad revenue
• The slot machine psychology behind analytics refresh cycles
• Platform patents describing “variable reward timing”
• Internal documents acknowledging engagement tradeoffs
• Mental health data on content creators
• The structural incentives behind viral child content
• The origin story of “do what you love” culture in tech
This investigation pulls from:
• Alphabet financial filings
• Goldman Sachs reporting on the creator economy
• Academic research on behavioral psychology
• Harvard Business School data on creators
• Leaked internal platform documents
• Publicly available patents
Everything shown on screen is sourced.
207 million people are trying to make it in the creator economy.
Most will never get paid.
The question is not whether the system works.
The question is who it works for.
If you’re building a channel, thinking about starting one, or already deep in it, this is worth your time.
Subscribe if you want more investigations like this.
#CreatorEconomy #YouTube #Documentary #DigitalLabor #SocialMedia #Algorithm #PlatformEconomy #ContentCreators #OnlineBusiness #MediaAnalysis #hardlyhectic
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