From Mechanical Engineering to a $65K MRR D2C Company. Rishabh - Cofounder of Wellbi.

Описание: Most fashion founders went to design school. Rishabh Harish studied mechanical engineering.

Then, he interned at Oakley & managed semiconductor supply chains at Keysight Technologies. Pretty standard engineering career path.

But now, he co-founded Wellbi, a D2C fashion brand in India.
They've now served over 100,000 customers. Monthly revenue sits at $65,000.

No fashion degree. No design background.

In today's ChaiNet episode, we dig into how this actually works. How do you build products when you understand materials but not design? What does AI change about what non-fashion people can create? And what does running D2C in India teach you about unit economics that nobody talks about?

The interesting part isn't that Rishabh succeeded without fashion credentials. Lots of people try that and fail.

It's that his engineering background became an advantage. His supply chain experience. His understanding of operations. His systematic approach to building. These things translated directly into making a fashion brand work differently.

And maybe that's the pattern worth noticing. Traditional expertise might matter less than you think. Operator discipline matters more. Being willing to figure things out in public matters more.

The barriers to starting something are dropping fast. You can use AI to fill gaps in your knowledge. You can apply frameworks from one industry to another. You can build D2C in markets that five years ago seemed impossible.

But the barriers to building something real are still there, and let's learn from someone who's doing it the best way possible.