How Givsly Taps Brand Values to Drive Business Growth

Описание: Chad Hickey, CEO of Givsly, shifted from the media business to helping brands spur business growth by aligning their values with consumer values. In Epi 13 he tells Insider Interviews host E.B. Moss about how in just six years Givsly has helped direct over $2 million to nearly 500 nonprofits. And he explains exactly how businesses can 'do well by doing good,' by integrating their values into opportunities to give back via traditional business activities: events, marketing, and/or advertising.

Perfect for year-end inspiration, learn about their 'Season Without Swag' initiative, how social responsibility becomes a business opportunity, and why respecting the changing landscape of consumer values and demand transcends any political stance.

With key takeaways on reaching 8 in 10 consumers who care, beyond the most-touted DEI or sustainability aspects, this episode is a must-watch for anyone interested in impactful business strategies and meaningful corporate philanthropy.

Key Moments
02:50 Incorporating Giving Back to Traditional Sales Tactics
04:30 The Power of Values in Marketing
06:10 Event Overlays
09:45 Selling...Without Swag
12:45: Making More Engaging Advertising
13:50 Chad Hickey's Personal Journey and Insights
16:17 Beyond Sustainability and DEI
17:25 Consumer Values that Transcend Politics
21:15 Meeting the Middle
24:12 Future of Values-Driven Consumerism

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