Disruptive By Design: Jim McKelvey on Insider Interviews

Описание: E.B. Moss Interviews Jim McKelvey on predicting business disasters and brand matches, practical inventions, media innovations, and a world with plastic-free diapers!

Meet the award-winning/Amazon-beating multifaceted Jim McKelvey, co-founder of Square (now Block), who discusses his vision for addressing future business challenges, his work to improve data collection, and his passion for sustainability, pro-social contributions, and piloting "small, crappy airplanes." And hear what he's giving away....

“I’m a guy that’s had no focus for 30 years. I am a transport category pilot. I’m a professional glass artist with industrial designs in MoMA and the Smithsonian. I’m a computer scientist. I was on the Federal Reserve and used to vote on interest rates. That was fun. I started Square, which we now call Block, and built the hardware for it. I’ve started a bunch of other companies. ...Basically what I do is I build tools”

McKelvey shares insightful perspectives from a wildly diverse career path, that includes changing the face of mobile payments, to having his art in MoMA, to creating advanced survey and data company Invisibly. He explains his approach to tackling unsolved problems in a fast-paced, inspiring, candid, yet humble conversation.

“Diapers last for a thousand years and they become these horrible microplastics that are bad for the world, and I just thought it could be possible to do it without plastic. So I've been working on it for five years with a team. We're this close to a breakthrough...”

This episode also features an inside look at McKelvey’s new tool, PwrScore, which measures and assesses brand resonance and compatibility. And he's giving it away for free use. Just like his money. Seriously.

It's a must-listen for anyone interested in media marketing, innovation, and sustainability.

00:00 Jim McKelvey’s Eerily Accurate Business Predictions
02:15 Hall of Famer but a Career with No Focus — On Purpose
03:02 The Plastic-Free Diaper Project
03:36 Giving Away his Fortune
05:55 Giving Away his Power (Score).ai Tool
08:05 What Makes for Dangerous Brand Associations
11:17 Writing the Book on Innovation
14:17 Why McKelvey Only Solves Unsolved Problems
15:12 Trading News Consumption for Data Capture
16:30 Humble Pie, Hobbies and Heroes

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