The Scented Hustle: Peirama & Balsamico’s Journey in Pakistan’s Perfume Industry! | BUSINESS BLENDS

Описание: From Passion to Perfume: The Journey of Two Fragrance Founders.
In this first-ever episode of Business Blends, we sit down with:

Hasan Bin Naseem Founder Peirama Parfums:
https://peiramaparfums.com/

Syed Osama Bin Mazhar Founder Balsamico Fragrances:
  / 15vtzgfr9f  

to uncover their incredible journey into the world of perfumes. From the challenges they faced to the secrets behind creating scents, this episode gives you a behind-the-scenes look at what it takes to launch a perfume brand.

This was our very first attempt doing a podcast, so if you spot any mistakes just ignore them and enjoy the conversation.

Whether you're a fragrance lover or just curious about the business, this episode is packed with real stories, industry insights, and a whole lot of inspiration!

Thumbnail Designer: Shehryar Shahid

Timecodes

0:00 - Introduction
0:39 - Peirama Brand Name story
1:07 - Balsamico Brand Name story
3:03 - Brand Beginning Balsamico
4:43 - Brand Beginning Peirama
6:35 - First Fragrance Inspiration Peirama
7:48 - First Fragrance story Balsamico
13:41 - Role of community in our brand
15:40 - Challenges Faced
17:18 - Total number of Fragrances in catalogue
18:00 - Packaging / Bottle Design Process
21:10 - Bottle Design Process Balsamico
24:30 - sourcing
29:09 - Marketing
33:58 - How do you know when a Fragrance is ready
37:20 - Story Behind Emerald Floresta
41:49 - Myths in Perfume Industry
49:47 - Finalising your scents before launch
53:00 - Issues in Delivery (courier)
55:39 - Customers in Fragrance communities
1:00:30 - Suggestions to upcoming houses
1:02:00 - Newest Frag & Top Sellers
1:08:30 - Rapid Fire
1:10:25 - Future Goals of Peirama & Balsamico
1:12:34 - End note