Booming Perfume Industry in Pakistan | Fawwaha CEO on E-Commerce Success

Описание: In this exclusive episode of the Asad Aijaz Podcast, we sit down with Farrukh Hanif, CEO and Founder of Fawwaha Fragrances, to explore how a homegrown Pakistani brand broke into the Rs. 50 billion perfume market using the power of e-commerce.

Fawwaha Fragrances: https://www.fawwaha.com/?utm_source=p...

We discuss:
How Fawwaha scaled from an online store to a recognized fragrance brand
Why some perfumes worth Rs. 150,000 are now available in Rs. 2,500 variants
The secret to customer retention and brand loyalty in Pakistan
Marketing strategies, social media boosting, and influencer outreach
E-commerce platforms like Shopify, Daraz & Amazon
The challenges of logistics, returns, and negative feedback

Whether you're an entrepreneur, perfume enthusiast, or someone exploring e-commerce — this episode is packed with insights.

🎧 Chapters included for easy navigation. Don’t forget to like, comment, and subscribe!

Timecodes:
0:00 – Podcast Highlights: What’s inside this episode?
1:02 – Meet Farrukh Hanif: CEO & Founder of Fawwaha Fragrances
2:21 – Fawwaha’s Journey: From E-Commerce Startup to Retail Brand
3:05 – Why Launch a Perfume Brand Through E-Commerce in Pakistan?
6:03 – How a Rs. 150K Perfume Became a Rs. 2.5K Local Fragrance
8:08 – Fawwaha’s Secret to High Customer Retention & Repeat Orders
14:26 – Do Perfumes Really Last Long? Myths vs. Reality
16:49 – Light vs. Strong Fragrances: How to Choose the Right Scent
18:53 – Where to Apply Perfume for Maximum Longevity? Skin or Clothes?
21:59 – Arabic vs. French Perfumes: What Does Fawwaha Offer?
28:29 – Why Fawwaha Uses Simple Perfume Bottles — Does Design Matter?
31:47 – Can Pakistani Perfume Brands Export Internationally?
38:19 – Online Marketing Strategy That Makes Fawwaha Stand Out
43:08 – Want to Start in E-Commerce? Here’s What You Need
45:48 – Handling Delivery & Courier Challenges in Pakistan
51:20 – Managing Customer Complaints, Returns & Feedback in E-Commerce
53:03 – How Much to Spend on Ads? Boosting vs. Media Buying
55:56 – Best Social Media Platforms for E-Commerce Advertising
59:45 – Influencer Marketing vs. Traditional Ads: What Works Better?
1:03:14 – Shopify, Amazon, Daraz: Still Worth It in 2025?
1:08:00 – Fawwaha’s 2-Hour Delivery Promise in Karachi — Did It Work?
1:10:53 – Does Fawwaha Delete Negative Product Reviews? The Truth
1:12:36 – Closing Thoughts & Outro

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