Two Million Fake Accounts: Sales Misconduct at Wells Fargo
Автор: Harvard Business School
Загружено: 2018-08-07
Просмотров: 8431
Описание:
Coming out of the financial crisis, Wells Fargo was one of the world’s largest and most successful banks, viewed as a role model in how to manage in times of crisis. The news of its sales misconduct – opening more than 2 million fake accounts – in 2016 rocked consumer confidence and inundated the news. Professor Suraj Srinivasan discusses how sales culture, leadership, board oversight, and risk management all played a role.
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