How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
Автор: Harvard Business School
Загружено: 2019-03-12
Просмотров: 7364
Описание:
Professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.
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