Angel Lukito: Titik Terendah Gue jadi Titik Balik Bisnis Exsport | Mind of a Builder

Описание: Anak 23 tahun mimpin rebranding Exsport — bisnis yang usianya hampir dua kali lipat lebih tua... 40 tahun! 😱

Let me introduce you to Angel Lukito. 🎒🧸✨

Di episode Mind of a Builder kali ini, kita bakal nyelam ke perjalanan Angel nyulap brand Exsport yang tadinya cuma dikenal sebagai “tas sekolah,” jadi tas andalan untuk berbagai kebutuhan!

Mulai dari awal adaptasi diri, ngerasain tim hampir cerai karena micromanaging, restrukturisasi, sampai akhirnya berhasil bawa Exsport jadi brand yang relevan di kalangan muda — tanpa kehilangan identitas aslinya!

Let’s get into the mind of this episode’s builder, Angel Lukito!
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Today's Lessons!
00:00 - Introduction
01:37 - Chapter 1: “Exsport Rebranding as a Decision: Why Exsport Chose to Change”
10:20 - Chapter 2: “Exsport Rebranding as an Organization: Rebranding from the Inside Out”
24:39 - Chapter 3: “Exsport Rebranding as a Science: Data and Creativity as the Formula”
32:34 - Chapter 4: “Exsport Post-Rebranding: The Road to Relevance”
46:25 - Closing
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Host & Executive Producer: Gian Wirjawan
Production Lead & Lead Producer: @kahfinoor
Head Writer & Lead Producer: Eca Lacantika
Design Lead: Anita Indah Dewi
Audio & Music Lead: Andry Novaliano
Producer: Silmi Quddus
Music Composer (Select Tracks): Gibran Wirjawan