Understanding Supply Chain Transparency: Ads.txt, Sellers.json, and SupplyChain | Index Explains

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Supply chain transparency is essential for protecting programmatic campaigns from fraud, ensuring inventory quality, and maintaining brand safety. Jade Grodesky, senior manager of exchange quality at Index, explores how industry specifications like ads.txt, sellers.json, and SupplyChain object work together to enable transparency and provide a clear view of every participant in the programmatic supply chain.

Learn more: https://bit.ly/3HCEjo5

Chapters
00:00 Introduction
00:25 Importance of supply chain transparency
01:20 Ads.txt and app-ads.txt
02:00 Sellers.json
02:24 SupplyChain object
02:44 How to use these tools
05:01 How these tools work together