Index Exchange
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.
Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.

Understanding the Key Components of a Bid Request | Index Explains

Sell-Side Decisioning Explained: A New Era in Programmatic Advertising

The Life of an Ad Call | Index Explains

Practical Strategies for Improving Sustainability in Advertising | Index Explains

The Role of Machine Learning in Advertising | Index Explains

The Full Lifecycle of Live Event Ad Serving | Index Explains

Understanding GPID and Its Impact on Programmatic Advertising | Index Explains

About Index Exchange

The Importance of QPS Optimization in Programmatic | Index Explains

Understanding Supply Chain Transparency: Ads.txt, Sellers.json, and SupplyChain | Index Explains

What Makes Live Event Advertising Unique in Streaming TV | Index Explains

How To Protect Programmatic Campaigns from MFA and Fraud | Index Explains

What Google's Antitrust Trial Means for Ad Tech

How Curated Marketplaces Add Value to the Advertising Ecosystem | Index Explains

What Is PAIR? | Index Explains

What Are MFA Sites and How Do They Affect the Media Landscape? | Index Explains

What the Video Privacy Protection Act Means for Streaming TV | Index Explains

How Content Signals Are Shared in Streaming TV | Index Explains

How Indexers Inspire Inclusion

Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel | Index Explains

Privacy Sandbox: What Is The Topics API? | Index Explains

How Indexers Feel Genuine Support from Our Community - Part 2

Index Exchange Hackathon Recap 2023

How Indexers Feel Genuine Support from Our Community - Part 1

Privacy Sandbox: What Is the Protected Audience API? | Index Explains

Navigating the Next Frontier of Advertising in 2024

Addressability Solutions for a Post-Cookie World | Index Explains

How Programmatic Can Support Prime Time and Live Streaming | Index Explains

Engineering Spotlight: The Relationship Between Product and Engineering

Engineering Spotlight: Why You Should Join Index Exchange