5 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

Описание: Download HubSpot's FREE State of Marketing Report to crush your 2024 Business Goals 💥: https://clickhubspot.com/o4o

Solving practical marketing questions by real marketers.

Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more.

Mentions
Exit Five https://www.exitfive.com/
Event Vesta https://eventvesta.com/
Paramark https://paramark.com/
MongoDB https://www.mongodb.com/
Videodeck https://www.videodeck.co/

Timestamps
00:00 Unique marketing approach with problem-solving perspective.
04:23 Challenges in identifying and targeting customer base.
08:155 Using OpenAI to improve email communication efficiency.
11:20 Having a goal informs current actions and needs.
13:00 Making the term "enterprise" sound less boring.
17:51 Focus on niche market for successful growth.
22:04 Dormant users need targeted intent data approach.
25:19 Strategize to engage users for maximum leverage.
29:08 Leverage contracts, referrals, and testimonials for growth.
31:35 Leverage existing connections to boost booking rate.
35:27 Distribution is undefeated.
36:49 Believe, lead, and change your life path.
44:19 Distribution constrained vs product constrained.
47:00 Excited about being a marketer now.
50:21 Just pick a name and move forward.

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Host Links:
📲Kipp Bodnar,   / kippbodnar  
📲Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.