ChatGPT Ads: The New Arbitrage for 2026

Описание: Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/hdo
Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0
Shownotes
Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new ad products.
0:00 Introduction - ChatGPT is Getting Into the Ads Game
1:00 The Opportunity - 900 Million Weekly Active Users
4:00 First Look at ChatGPT Ad Mockups
5:00 Transaction-Based Model vs Auction Model Rumors
6:00 OpenAI's Ad Principles - User Choice and Control
7:00 The Google AdWords Gold Rush Story
8:00 Simon Nixon - From Accountant to Billionaire on Google Ads
10:00 The AdSense Model and Jason Calacanis
12:00 Three Gold Rush Opportunities with ChatGPT Ads
13:00 Opportunity 1 - The Conversion Rate Arbitrage
14:00 Why ChatGPT Traffic Converts 10-13x Better
15:00 Intent-Based Ads vs Keyword-Based Ads
16:00 Opportunity 2 - Vibe Code Apps and Advertise Them
17:00 Using AEO Tools to Find Demand
19:00 Opportunity 3 - Citation Sites and Affiliate Plays
20:00 The Modern AdSense Model - Selling Citations
21:00 Why Paying for Citations is Hard to Enforce
22:00 How to Prepare Before the Ads Launch
24:00 Why OpenAI Needs to Give Us Targeting Data
Ep. 396
Mentions
ChatGPT ⁠https://chatgpt.com
MoneySuperMarket ⁠https://www.moneysupermarket.com

Host Links:
📲Kipp Bodnar,   / kippbodnar  
📲Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.