Understanding Kids: Red C - Families@Home - Issues That Matter (CMC 2025)
Автор: The Children’s Media Conference
Загружено: 2025-09-10
Просмотров: 23
Описание:
Red C deep dives into family life at home, exploring key themes such as media and screen time and what brings families together. The RedC Families@Home study – now in its fifth year - explores the insights.
How do families spend quality time together? What are families watching - and why? And how do brands win when it comes to parents and their kids? It’s clear that parents are navigating a lot of issues – from cost-of-living pressures to teen social-media use. They want trusted brands, high quality products and toys that encourage off-screen play. Kids want to express their creativity digitally and connect with brands that encourage curation within fandom.
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