474: Lead Best by Being You, with Elena Kornoff

Описание: Elena Kornoff: Surf City Still Works



Elena Kornoff is a founder partner of Surf City Still Works (https://www.surfcitystillworks.com) , an independent craft distillery dedicated to supporting talented artists and sharing the spirit of California. She’s been a listener of the show the past few years and now a member of the Coaching for Leaders Academy.



In this conversation, Elena and I discuss the massive disruption that COVID-19 made to their business and how her team responded with flexibility in a time of change. We also explore how to be a leader and still be yourself, despite our common perception of leadership. Plus, the invitation from Elena to ask for help when you need it.

Key Points




• Surf City Still Works is an independent craft distillery founded in 2017 to support talented artists and share the spirit of California.


• Past failures are an important teacher in how to pivot quickly.


• Successful leaders may show up as inspiring and charismatic — and they also are supportive and quiet. Research shows that both styles can lead well.


• When you need help, ask for it. There are people in your network you are able and willing, but they need to know.


Resources Mentioned




• Surf City Still Works (https://www.surfcitystillworks.com)


• For sales outside the State of California, email Elena and her team at [email protected]


• Coaching for Leaders Academy (https://coachingforleaders.com/academy/)


Related Episodes




• The Value of Pivoting for Growth, with Beth Garrison (https://coachingforleaders.com/podcas...) (episode 351)


• Permission to Be Yourself, with Bar Schwartz (https://coachingforleaders.com/podcas...) (episode 414)


• Leadership Through Massive Change, with Elizabeth Lilla (https://coachingforleaders.com/podcas...) (episode 463)


• Embrace a Just Cause, with Simon Sinek (https://coachingforleaders.com/podcas...) (episode 473)


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