Inside GUT’s Growth Engine | Carmen Rodriguez, Global Chief Growth Officer | Second Wind
Автор: Second Wind by Also Known As
Загружено: 2026-01-09
Просмотров: 26
Описание:
Carmen Rodriguez is the Global Chief Growth Officer at GUT, one of the most awarded agencies in the world.
She breaks down how bravery drives growth, how GUT qualifies clients, and how long term trust beats short term wins.
In this episode of Second Wind, Carmen joins Kerrie Finch and Gully Flowers to talk about modern agency growth, positioning, and the creative culture that keeps GUT sharp across 10 offices.
What you’ll hear:
Carmen’s origin story and first job at 17
Why GUT exists and what “bravery” means in practice
The reverse RFI and how GUT qualifies clients
How growth has changed for elite creative agencies
Amsterdam, culture, and why diversity makes the work better
Hiring, creative process, and building a talent pipeline
Guest: Carmen Rodriguez, Global Chief Growth Officer at GUT
Hosts: Kerrie Finch and Gully Flowers
Second Wind by Also Known As
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