iGaming SEO in LATAM: How to Plan Expansion Properly

Описание: LATAM is a serious growth lever for iGaming, but only if it’s treated as an SEO build, not a copy-paste expansion.

In this episode of The Squared Table, Alvaro Lozano joins Victor to explain what teams consistently get wrong when entering LATAM: launching without a clear URL and site structure, confusing “Spanish” with true localization, and chasing authority in ways that create risk instead of momentum.

They discuss how to choose the right first market, when evergreen content can be shared versus when country-specific pages are non-negotiable, and the early strategic decision operators face: expand using an existing brand, or acquire for speed and authority.

For teams with LATAM as part of their growth plans, this episode offers clearer signals on where to focus and where to be cautious.

Host: Victor Coupé

Episode Topics
00:00–02:00 Intro + LATAM ≠ “just translate Spanish pages”
02:00–03:10 Where to start: existing content + authority baseline
03:10–05:05 URL structure + evergreen vs localized (laws/pricing/currency)
05:05–06:05 Start from scratch vs acquire for speed
06:05–08:00 Hardest markets + competition landscape
08:00–10:00 Economic instability vs demand
10:00–13:00 Is LATAM SEO different? Fundamentals + technical + authority example
13:00–15:55 Budget tradeoffs (buy links vs acquire) + Digital PR timing
16:00–18:00 Common mistakes entering LATAM
18:00–End AI shift + why SEO still matters + Outro

Connect with Alvaro Lozano
Linkedin:   / alvarolozanofuentes  
The Head of SEO: https://www.linkedin.com/company/the-...

Connect with Kensho Media
Website: https://www.kenshomedia.com/
Instagram:   / kenshomediaseo  
YouTube:    / @kenshomediaseo  
LinkedIn:   / kenshomedia