iGaming PBN: The truth about PBNs, CTR Manipulation and Viral Traffic | The Squared Table

Описание: Most PBNs fail because they’re built on weak domains with no traffic, but the well-made ones still work, remaining one of the most reliable weapons in competitive iGaming SEO.

In this episode of The Squared Table, Victor sits down with Daniel Lux, SEO consultant and founder of Linxact, to talk about the current state of PBNs, link building, user-signal manipulation, and AI/LLM visibility.

Daniel reveals why most PBNs fail, which kind still works, and how link evaluation now goes far beyond surface metrics like DR or DA. He also explains the dangers behind hacked guest posts, negative SEO attacks, and how to clean a toxic backlink profile without crashing the pages that actually generate revenue.

They dig into CTR manipulation, why it’s nearly impossible at scale, and why viral boosting has become one of the most effective tactics in competitive SERPs.

Finally, Daniel shares his take on LLM rankings: what influences AI-generated answers right now, and why mentions and structured content matter more than sheer volume.

Host: Victor Coupé

Episode Topics
00:00–00:40 Intro
00:41–02:30 Why most PBNs fail and why traffic matters more than content
02:31–04:00 How Google filters links today
04:01–05:20 Why PBN usage is declining and why good ones still work
05:21–07:10 The rise of low-quality “fake guest posts” and hidden PBN links
07:11–09:10 Why CTR manipulation barely works today
09:11–11:20 Viral boosting: how it works & why it outperforms CTR manipulation
11:21–12:40 NAF Boost: how Google interprets traffic & user signals
12:41–14:40 What makes a link “risky” | spam vs. real danger
14:41–16:30 Negative SEO attacks: bulk guest posts & exact-match anchors
16:31–18:00 How to clean toxic links without crashing ranking URLs
18:01–20:40 Ranking in LLMs: search layer vs. LLM layer
20:41–22:00 How Bing affects LLM visibility
22:01–23:40 Why mentions & schema matter for future AI rankings
23:41–24:20 Outro

Connect with Daniel
Website: https://linxact.com/
Linkedin:   / daniellux  

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Website: https://www.kenshomedia.com/
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YouTube:    / @kenshomediaseo  
LinkedIn:   / kenshomedia