How A 162-Year-Old Turkish Delight Shop Became A Global Dessert Empire

Описание: Hafiz Mustafa is one of the world's oldest dessert shops, open since 1864. Now the company operates three factories and 24 branches around the world, from London to Dubai. But as it expands globally, the company says it's not just selling sweets — it's selling a slice of Turkish culture. We visited the kitchen and flagship store to see how this historic confectioner is preserving one of Turkey's most iconic desserts.

https://www.hafizmustafa.com/

00:00 - Intro
01:04 - Making Turkish Delight
02:37 - Sourcing Quality Ingredients
03:17 - Cooling, Rolling, and Cutting
04:24 - Chef Hüseyin's Backstory
05:18 - Machines vs. Handcrafted
05:50 - Packaging and Consumption
06:44 - History of the Dessert
07:41 - Current Ownership
08:19 - Expanding Hafiz Mustafa Internationally
09:13 - Awards, Research, and Development
10:04 - Cultural Importance and Competition
10:49 - Baklava
11:51 - Serving Customers
12:38 - Continued Expansion and Education

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How A 162-Year-Old Turkish Delight Shop Became A Global Dessert Empire | Still Standing | Business Insider