The New Battlefield in India’s Spice Wars | Wright Research

Описание: In India’s spice wars, it’s not always about masala, sometimes it’s about strategy.

While MDH and Everest have been household names for decades, there's a quiet reshuffle happening on your local kirana shelf — and it’s being orchestrated by none other than Tata.

This isn’t your typical price war. No splashy ads. No dramatic campaigns. Just a calculated retail play that could change what ends up in your kitchen.

Because sometimes, to win the market, you don't need to shout — you just need to be everywhere.

👀 Could this be the beginning of the end for legacy spice brands?

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