Reimagining the CMO Role. Shashi Bellamkonda | Principle Analyst, Info-Tech Research Group
Автор: AR Chat
Загружено: 2026-01-13
Просмотров: 37
Описание:
In this conversation, Shashi Bellamkonda introduces the concept of a Chief Conversational Orchestrationist, emphasizing the importance of conversations in marketing and the evolving role of CMOs. He discusses how this role involves managing both human interactions and automated agents to align business goals with customer engagement strategies.
Takeaways:
The term 'Chief Conversational Orchestrationist' reflects the evolving role of CMOs.
Conversations are central to effective marketing strategies.
The integration of analytics and marketing stacks should not overshadow human interactions.
Managing both human beings and automated agents is crucial for success.
Translating business goals into customer conversations is essential.
Inbound and outbound activities must align with company objectives.
The future of marketing lies in effective conversation management.
Understanding customer needs is key to driving sales.
The role of CMO is becoming more complex with technological advancements.
Effective communication strategies can enhance customer engagement.
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