Why Product Marketing is misunderstood and how to fix it with Harvey Lee

Описание: Product Marketing is still one of the most misunderstood roles in tech.
Too often, PMMs are undervalued, mis-scoped, or reduced to “just doing the slides.”

In this episode, I’m joined by Harvey Lee, a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.

Together, we unpack why the PMM role remains unclear in so many organizations, what Product Marketing is really responsible for, and how PMMs can reclaim their impact and credibility.

In this conversation, we cover:
Why Product Marketing is still misunderstood after decades of existence
The real scope of the PMM role beyond slides, launches, and enablement
What PMMs can do to clarify their value inside their organization
Harvey’s transition from corporate leadership roles to independent consulting
Career lessons, strong opinions, and a preview of his upcoming book

If you’re a PMM who has ever felt misunderstood, undervalued, or stuck explaining your role, this episode will give you clarity, confidence, and a necessary reality check.