The Business of Zoos and Visitor-Based Institutions | The Offstage Mic, Episode 23

Описание: How arts and culture organizations can use advocacy to drive awareness for your cause and brand, even when you’re not a global, visitor-based organization like the San Diego Zoo.

Season 3 (2024)

#zoo #museum #arts #advocacy #changingthenarrative #runitlikeabusiness #aubreybergauer


ABOUT THE OFFSTAGE MIC
Arts and culture is a big business— now a $1.02 trillion sector whose 100,000+ organizations serve almost every community in the nation.

This podcast is about running that business: how to grow audiences, develop high performing teams and leaders, get younger attendees in the seats and on the donor rolls, apply strategies working in other sectors, and generate more revenue, all in order to serve the mission and flourish in a changing world.


ABOUT AUBREY BERGAUER
Hailed as “the Steve Jobs of classical music” (Observer), Aubrey Bergauer is known for her customer-centric, data-obsessed pursuit of changing the narrative for the arts. A “dynamic administrator” with an “unquenchable drive for canny innovation” (San Francisco Chronicle), she’s held offstage roles at major institutions in Seattle and San Francisco, and as chief executive of the California Symphony.


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