Understanding Incentive Program Types with Applicable Use Cases

Описание: Channel incentives play a crucial role in a vendor's go-to-market (GTM) strategy, however, developing and executing a successful incentive program is often a struggle for vendors. While there is no one-size-fits-all approach to partner incentives, understanding your partners business goals, which type of incentive to offer which partner, and when, will play a pivotal role in the success of your partner incentivization strategy in 2024 and beyond.

In this excerpt from the webinar entitled “Partner Incentivization Strategy 2024: Navigating the Right Incentives for the Right Partner Type”, Margaret Adam, Head of Product Marketing is joined by:
Laura Evans, Head of Global Incentives & Distribution at HP,
Alli Oneal, Sr. Manager of Global Partner programs & Experience at Barracuda,
Kenneth Fox, CEO of Channel Mechanics.

Their conversation focuses on the key considerations when designing incentive programs, implementing tracking capabilities to measure partners' success rates, the importance of simplicity in your incentive program design, and how your business goals will determine the most suitable incentive program type to utilize.

🡲Download the full webinar here: https://vimeo.com/906313960

🡲Schedule a Demo: https://channelmechanics.com/schedule...

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