Who Best to Incentivize: The Partner Company, Individual, or Both?

Описание: Channel incentives play a crucial role in a vendor's go-to-market (GTM) strategy, however, developing and executing a successful incentive program is often a struggle for vendors. While there is no one-size-fits-all approach to partner incentives, understanding your partners business goals, which type of incentive to offer which partner, and when, will play a pivotal role in the success of your partner incentivization strategy in 2024 and beyond.

In this extract from the webinar entitled “Partner Incentivization Strategy 2024: Navigating the Right Incentives for the Right Partner Type”, Margaret Adam, Head of Product Marketing is joined by:
Alli Oneal, Sr. Manager of Global Partner programs & Experience at Barracuda,
Laura Evans, Head of Global Incentives & Distribution at HP,
Kenneth Fox, CEO of Channel Mechanics.

Their discussion revolves around overcoming the limitations of incentivizing both the partner company and the individual, the considerations needed when designing incentive programs to complement the partner company’s go-to-market strategy, and the importance of delivering incentive payments in a timely manner utilizing automation.

🡲Download the full webinar here: https://vimeo.com/906313960

🡲Schedule a Demo: https://channelmechanics.com/schedule...

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