Most Restaurants Fail Before They Even Open. (Here's Why)

Описание: Free Branding Newsletter: https://atla.design/thebrandingacademy
Half of new restaurants fail in five years of opening and it’s usually not the food or location– it’s the brand. And you can fix this BEFORE you even open your doors. Jose Pablo shares the brand-first playbook behind his restaurant Tigre & Tigre so you can design a concept people live inside, not just eat at.

🔥 What you’ll learn:
• How to obsess over a clear concept, story, and feeling
• The 3 questions that define your brand experience
• World-class standards for every touchpoint: menu, music, lighting, signage
• Training your team to “be the brand” in hospitality
• Why emotion beats “looking cool,” plus the 4 rules to remember

Links:
Atla* – https://atla.design
Instagram –   / jdomito_  
X / Twitter – https://x.com/jdomito_
LinkedIn –   / josepablods  

⏱ Timestamps
0:00 Why restaurants fail
0:11 It’s the brand
0:38 Obsess over your concept
1:46 World-class standards everywhere
2:29 Train your team to be the brand
3:12 Execute brand across every detail
3:40 Choose emotion over cool
5:00 The 4 rules and CTA

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(Titles):
If I Had To Start A Restaurant From Scratch, Here’s Exactly What I’d Do
The Restaurant Branding Playbook I Wish I Had
Why Your Restaurant Isn’t Failing From Food… It’s Branding
How To Build A Restaurant People Live Inside


(hashtags):
#branding #restaurant #hospitality #brandstrategy #ATLA

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