You’re Not Buying Supplements. You’re Buying an Identity.

Описание: Join The Branding Academy Newsletter! https://atla.design/thebrandingacademy
Supplements aren’t selling ingredients anymore. They’re selling identities. This episode breaks down the “branded benefits” formula so you can design vitamins and wellness products people live with daily, not just buy once.

🔥 What you’ll learn:
• How to turn outcomes like focus, calm, sleep into a clear promise
• Designing a trust system with signals that shape lifestyle and habit
• Naming that feels like a playlist, not a prescription
• Building a personal ritual customers enjoy and repeat
• Telling the transformation story instead of listing ingredients

Links:
Instagram –   / jdomito_  
X / Twitter – https://x.com/jdomito_
LinkedIn –   / josepablods  
Atla* – https://atla.design

⏱ Timestamps
0:00 Vitamins became identity
0:28 Era of branded benefits
0:49 The formula overview
1:21 Step 1 clear outcome
1:36 Steps 2–4 system, name, ritual
2:26 Sell the transformation
2:54 Health as identity clarity calm control
3:45 Subscribe and next steps

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(Titles):
The Era of Branded Benefits: How Wellness Became Identity
The Branded Benefits Formula For Vitamins and Wellness
Stop Selling Ingredients Start Selling Transformation
Build A Supplement Brand People Live Inside

(hashtags):
#branding #CPG #supplements #brandstrategy #ATLA

(tags):
branded benefits,supplement branding,vitamin brand strategy,wellness brand identity,how to name supplements,build daily rituals,focus calm sleep positioning,emotional branding wellness,design trust signals,from ingredients to identity,transformation storytelling,habit forming products,retail cpg branding,target cvs amazon vitamins,playlist naming not prescription,system thinking for brands,atla branding agency,jose pablo branding