Adam22 on Doing Less Underground Interviews, Carti & Drake Relationship, Akademiks, No Jumper

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In this interview, Arshan goes to Los Angeles to meet up with Adam 22, an American podcaster and Youtuber. Adam22 is best known for being the creator and host of the pop-culture-oriented podcast No Jumper. Adam22 became a BMX driver Adam22 became a BMX rider at a young age and enjoyed hip-hop music. The No Jumper podcast, hosted on YouTube, focuses on interviews with underground rap artists and tastemakers. As of January 2022, the channel had reached over 1.1 billion video views. It originally started as a BMX podcast with vlogs dedicated to Adam22s life running ONSOMESHIT's retail store. He’s interviewed artists like XXXTentacion, Lil Yachty, Lil Peep, Pouya, Juice WRLD, Suicideboys, Young Thug, Tekashi69. Arshan talks to him about being in his live chat where Adam listens to fans music, and trying to get his attention by mentioning he did a SahBabii interview. 3 years later, KTO did an interview with Adam and Arshan brought up that story. They also discussed the come up of No Jumper and what mistakes Adam made, while also grinding really hard by going to listening parties and shaking every rappers hand just to get the most interviews possible. Adam talks about how Playboi Carti used to be a big fan of No Jumper, and even rode around the store in their bikes. Adam says Carti never actually wanted to do an interview because he felt that Adam interviewed too many “wack rappers”. Arshan asks Adam why he stopped doing underground interviews and Adam finally explains why, and that he could have gotten interviews with artists like Summrs, Autumn, Sofaygo, and Ken Carson if he wanted. He also said he never wanted to be the tastemaker of SoundCloud rappers. Arshan mentions how Akademiks, Adam, and Cole Bennett paved the wave, and even asked Adam what are all the ways No Jumper makes money. Watch the full interview to see Adam discuss his relationship with Drake, Travis Scott, and Carti, and even why he doesn’t think Whole Lotta Red is a top 10 album of all time.


TIMESTAMPS! Are you guys rocking with Adam? Did this interview change your perception of him at all?

0:00 - Story of KTO trying to get Adams's Attention in 2019
3:25 - Struggling to get interviews coming up
5:08 - Interviews are like girls
5:45 - Why he stopped interviewing the underground
9:40 - Fans pinning hip hop media against each other
11:05 - Akademiks, No Jumper, and Cole Bennett paved the way
12:15 - Mistakes hip hop outlets make
13:50 - Rappers are cap
16:00 - How exactly NoJumper makes money
20:20 - Adam regrets posting music videos for $1000
21:00 - Almost every rap page post is promo from the label
23:40 - Arshan & Adam hate radio interviews
25:07 - Why No Jumper never interviewed Drake, Travis Scott, etc.
27:35 - Adam’s relationship with Playboi Carti
29:25 - FouseyTube Shirts & July 15th
32:05 - Rappers using Adam for clout & awkward encounters
35:07 - Adam’s relationship with Drake
36:00 - Advice for KTO
37:52 - Credits + LA trip update


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