How We Took CTR From 6.2% to 11.95% (Without Changing CPMs)

Описание: 👉 Get Creative Diversification for Meta Andromeda: https://www.tiereleven.com/cd

Our clickthrough rate jumped from 6.2% to 11.95%—a 92% increase—and it wasn’t because we “found a better ad.”
It happened because we stopped remarketing everyone the same product.

Before: we spent roughly $200K remarketing people only our #1 product (immune).
Problem: anyone interested in digestive, joint, or oral care didn’t care… so they didn’t click. And Meta kept learning: “immune is the only thing that works.”

After: we shifted to an all-products remarketing structure powered by feeder campaigns—so the main campaign can sell anything to anyone, while feeder spend acts like a lever that steers the algorithm toward the products we want to grow.

📌 Chapter Markers:
0:00 – CTR jumps from 6.2% to 11.95% (92% increase)
0:08 – Why remarketing only one product kills engagement
0:39 – Immune feeder vs all-products campaign clarification
0:49 – Should feeders use “story” ads first?
1:22 – Testing “best stories only in feeder” (risk + rollout)
2:21 – Why stories need repetition before purchase happens
3:11 – How to transition without tanking the business
3:17 – The winning pattern: story + before/after proof
4:01 – Launching the main campaign at $200K/month (Nov 16)
4:37 – Spend concentration reveals the real problem (one product dominates)
5:13 – Why joint can’t scale: not enough story-based creative
6:08 – This applies to any business (not just pet supplements)
6:34 – Tens of millions in spend tested: why it works logically
7:21 – Persuasion framework: story → hook → brand belief
7:48 – Proof from another advertiser: CAC drop + more customers
8:37 – Feeder strategy working across lead gen too
9:12 – Simple lever model: want more X? increase that feeder
10:22 – The pixel reality: spend share drives result share
11:19 – “Don’t reduce the winner—grow the others” (60/40 idea)
11:24 – Downside risk: will this hurt the best-selling product?
12:32 – How to relaunch at high spend without performance drop
13:22 – Operational rule: every new ad goes in feeder + main
13:45 – Devil’s advocate: why not split conversion campaigns by product?
15:11 – Why that old structure failed (main campaign stole all traffic)
16:29 – The fix: main campaign remarkets everyone everything
17:10 – SKU reality: 6 SKUs, but everything behaved like “immune only”
18:00 – The real business issue: one-product company = weak valuation
18:43 – Why diversification increases buyer appeal and multiple
19:14 – Company goal drives strategy (not platform metrics)
19:55 – Final takeaway: feeder = “in its ear” steering Andromeda

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