The Wall-E Scroll Problem (Why Modern Ads Must Win In-Feed)

Описание: 👉 Get Creative Diversification for Meta Andromeda: https://www.tiereleven.com/cd

People don’t click anymore — they scroll.
This episode breaks down how modern, feed-based behavior changes creative, YouTube Demand Gen, Meta strategy, and small-budget media plans.

John explains why YouTube feeder strategies struggle against social traffic, how to run effective PMAX + Meta setups on $100/day, what to do when search CPCs spike, and why attribution and CAPI setups break at scale.

📌 Chapter Markers:
0:00 – The Wall-E Scroll Reality
0:57 – YouTube Feeder Results
1:24 – Why Demand Gen Failed
2:13 – Social Traffic Dominance
3:35 – YouTube vs Meta Scale
4:01 – $100/Day Budget Question
4:53 – PMAX + Meta DPA Setup
7:11 – Feed Optimization Basics
7:52 – Lead Gen CPC Problem
8:06 – Google Search Cost Inflation
10:01 – Lowering TROAS to Scale
10:58 – Pricing on Landing Pages
11:06 – Testing Price Visibility
12:13 – CAPI Matching Issues
12:23 – Edge Tag vs JavaScript
13:18 – Put the Goods In-Feed
15:09 – YouTube Sequencing Question
15:25 – View-Through Attribution Trap
18:56 – Local Storage Business Ads
19:10 – PMAX Local Strategy
19:34 – Meta Local Differentiation
20:26 – TROAS Drop Fallout
20:40 – Budget vs Aggression Control
22:03 – Wrap-Up & Next Episode

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