Podcaster Reacts to Otherland, Homesick and Birthdate Candles
Автор: Future Commerce
Загружено: 2020-02-21
Просмотров: 2478
Описание:
The direct to consumer candle category is booming. Brands like Otherland and Homesick have received a lot of attention, and are growing by leaps and bounds. My question - how do you sell a candle online when you can't smell it?
Some common approaches to closing the purchase gap seem to be beautiful photography, clever packaging, and expertly-written copy. User-generated content, sampling, trust-builders, free shipping and returns seem to move the needle, too.
More site teardowns coming soon. Subscribe and click the bell icon to be notified when we drop new videos!
--------
Subscribe to Future Commerce, the #1 podcast for retail and DTC, helping you ask the hard questions to shape the future of your eCommerce business.
https://futurecommerce.fm/
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
