Sponsoring an Ocean Race Team as a Watertech Company | Serguei Leclerc

Описание: Most water technology companies treat sponsorship as a logo placement exercise.

This episode shows what happens when you take it seriously.

H2O Innovation has been sponsoring a professional ocean racing team for three years. Not for vanity. Not for short-term lead generation. But as a long-term strategic positioning move around one core message: Be Water Positive.

We discuss:

Why global sailing aligns with a global water mission

How sponsorship supports stakeholder engagement and employer branding

Why commitment matters more than race results

How to think about local vs global sponsorship strategy

And what most companies get wrong when they “sponsor” something

In technical B2B industries, visibility is hard to earn. Strategic sponsorship can amplify a mission beyond trade shows and industry conferences — if it is aligned, integrated, and consistently executed.

This conversation is about alignment, not branding stickers.

About Inside Watertech Marketing
Marketing insights for water and wastewater technology companies. Hosted by Björn Otto, founder of Interius, the marketing platform for watertech companies, combining agency, academy, digital products, media, and events.

Learn more:
Agency https://www.interius-solutions.com
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00:00 The Power of Strategic Sponsorship
04:00 Water Positive Messaging in Sailing
09:10 Goals and Objectives of Sponsorship
11:34 The Importance of Racing Performance
15:40 Leveraging Stakeholder Engagement
21:10 Starting Small: Local Sponsorship Strategies
24:49 Lessons Learned from Sponsorship Experience